Decision-makers we address can have a number of positions. For example: politicians business leaders journalists influencers

A hyper-personalised appeal can take many forms. For example: letters emails direct messages on social media comments on news articles Hyper-personalised appeals belong to you, and are based on your motivations and previous climate action. In this way, they are not anonymous but personal, from one human to another.

Collective action is how we move beyond feeling like powerless individuals. We harness our personal voices together in a coordinated way, so that decision makers hear that our wishes our felt by many. By joining together, our voices become stronger.

We curate actions that don't just create a change in your life, but in the lives of many people. We estimate that each hyper-personalised appeal you send can save as much greenhouse-gas emissions as up to 300 flights from London to Los Angeles.

Sending your appeal is an important step, and we will celebrate it in our community! Part of achieving big impact is also co-ordination and persistence. For each action you take, we have a roadmap supporting you to: follow up escalate multiply by sharing with others. Not all campaigns will be successful. But if one in every 10 campaigns is successful, we believe that together, we can achieve our mission of avoiding 1% of total German greenhouse-gas emissions within the next two years.